Financial clarity for agency founders
You don't have a profit problem. You can't see your own money.
In three weeks you'll have a clear, forward view of the numbers that actually run your agency — and you'll understand what they're telling you, so you make decisions on what you can see instead of bracing for what you can't.
Book your no-judgement call→Three clients a month. No pressure either way.
Who I am
Nyasha Madavo
I'm a finance and governance professional with over 12 years of corporate experience in audit, finance, governance and risk management, progressing to finance executive level before starting my own advisory business over 5 years ago.
Today, I work closely with founder-led businesses to help them understand their numbers, strengthen their financial foundations, and build more structured, sustainable businesses.
Because this isn't just about numbers.
It's about building businesses that last. This work is both professional and personal for me. I saw early on what happens when a business lacks financial visibility, structure, and control. A family business — one that meant a great deal to us — collapsed. Not because there wasn't effort. Not because there wasn't opportunity. But because there wasn't enough clarity around the numbers, the risks, and how the business was actually performing.
That experience stayed with me. And throughout my time in corporate and now working with founders, I've seen the same pattern repeatedly: businesses don't fail because of lack of ambition. They struggle because they don't have clear visibility, structure, and control — which negatively affects the resilience and sustainability of the business.
I founded Sapientis Advisory and LevelUpr Life to change that.
The real problem
You had your best year yet. So why does it still feel like this?
You billed your biggest month ever and you're still watching the account like it might bite you. Your bookkeeper says you're profitable. The P&L agrees. And yet payroll week arrives and your stomach drops — the money that's meant to be there is tied up in a retainer that pays Net-60, a deposit that hasn't cleared, and an invoice you sent eleven days ago to a client who pays when they feel like it.
You run the math in your head — what's landed, what's owed, whether it clears before the 30th — and you run it again at 11pm, laptop warm on your knees, everyone else asleep.
It isn't only cash. Someone asks how the business is really doing and you can answer in adjectives but not in numbers. You're not sure, off the top of your head, how much you're owed right now, or which clients are quietly costing you, or what next month looks like.
"Here's what's actually true: this was never a sign you're bad at this. Nobody handed you this part when your craft turned into a company."
What it's like on the other side
Picture opening your accounts and feeling nothing sharp.
No knot, no mental arithmetic — just a glance, because you already know where things stand, and you knew last week too. You can see the whole picture in one place: cash on hand, what's coming in, who owes you, what you owe, where next month is tight before it arrives.
You're not running your agency on gut feel and a bank balance anymore. You're running it on a clear view — and the next time someone asks you to talk through your numbers, you won't be performing. You'll just know.
Who this is for
A quick gut-check before you book.
This is for you if…
You run a digital, creative, marketing, or professional services agency
Doing somewhere between $500K and $2M in revenue
Built on your craft rather than a finance background
You want to see and understand your own numbers — not become an accountant
This isn't for you if…
Pre-revenue founders or side projects still finding their feet
Someone looking for a course to watch alone at their own pace
Anyone who wants to hand the whole thing off and never look again
How the three weeks work
Built on your actual numbers. Never theory, never a generic example.
See it, and finally get it
We start with a no-judgement look at your real books, where the first thing I do is tell you three things you're already doing right. Then we put the few numbers that actually run your agency — cash, revenue, who owes you, what you owe, payroll — in one place. By the end of the first session the fog has lifted: you can read your whole position in a minute, and the words finally mean something.
See forward, and read it
We build your thirteen-week cash flow forecast together, live, wired for how agencies really get paid: retainers, deposits, Net-30 and Net-60, contractors on their own timelines. As we build it, you learn to read it — why a profitable month can still be tight, what's driving the weeks that are, what "healthy" looks like for an agency your size. You leave able to look ahead and explain what you're seeing, not just see it.
Decide on it
This is where visibility becomes power. We turn the forecast into real decisions — the levers that ease a tight week before it arrives, a stress-test of the fears that keep you up — and install the fifteen-minute weekly rhythm that keeps the whole thing alive long after we finish. The point you leave on isn't a forecast sitting in a spreadsheet. It's the first decision you make from your own numbers, knowing you're driving instead of bracing.
You won't leave with homework. We build it in the room, together, so the work happens with me — not in the gaps of a week that's already full.
What clients say
Judged on the work, not the pitch.
Seventeen years across audit, finance, governance and risk — including as CFO to a founder-led business, outsourced CFO to owner-managed companies, and internal financial controls for a listed group.
"Professionalism, strong financial acumen, and a solid understanding of corporate finance principles."
Managing Director, communications company
On an outsourced CFO engagement — budgeting, cash flow management, reporting and financial guidance.
"Well versed and experienced in internal financial controls, and an invaluable asset to the engagement team."
Engagement lead, global accounting firm
On an internal financial controls engagement for a listed telecoms group.
"An invaluable addition to all projects she has assisted on."
Director, multi-industry group
On multi-year governance advisory work.
"Unparalleled commitment to service delivery."
Executive Director, mining company
On a twelve-month engagement: monthly management accounts, financial performance oversight, and advice to directors.
Where this leads
The L.E.V.E.L. Method
Founder's View isn't a one-off patch. It's the first step of the path I take founders through — from "I'm guessing" to running a business solid enough to grow, hand on, or sell.
Find exactly where your business stands, so you stop guessing and start deciding with real numbers behind you.
Put the controls and governance in place that protect the business and let you delegate without losing your grip.
Full sight of your cash and performance every month, so you always know the difference between profitable on paper and money in the bank.
Get investor- and lender-ready, so when someone says "send us your numbers," you reach for them instead of dreading it.
Run and scale on real numbers, building something solid enough to grow, exit, or pass on.
These three weeks take you all the way through Locate and switch on Visibility — the forward view and the weekly rhythm that runs every month from here. Establish, Elevate and Lead are the road this puts you on, in your own time, as the business grows.
You don't have to think about those yet. Right now you just need to be able to see.
Questions founders ask before booking
Honest answers.
One underpriced or slow-paying client quietly costs an agency your size around $15,000 a year. This is a one-time cost, once, to see all of it coming and understand it well enough to act — and the Payroll-Proof Promise means we don't stop until you can. The figure to compare it to isn't zero; it's what not seeing clearly is already costing you.
In the sessions, with me — not in your own time afterward. We build the forecast together, live, so you leave each call with it done rather than added to your list. The point is to take something off your plate, not pile more on.
That mess is just the shape of an agency, and it's exactly what this is built around. The forecast is already wired for how you actually get paid; we pour your real numbers in. If part of you is thinking mine's probably too complicated for this — that's the part this is for.
No, and they don't compete. Your bookkeeper records what already happened and keeps the history clean — worth keeping. This gives you the view forward, and teaches you to read it, so you can see what's coming and act on it. It sits on top of what you already have. Nobody gets replaced.
In fifteen years I've never opened a founder's books and found that. I find people who built something real with a few fixable gaps they were too close to see. That's why we start by naming what's already working — before we touch anything else.
Everything you get
The full stack, built around you.
The No-Judgement Numbers Read
Value $750Before we build anything, I look at your real books — and the first thing I do is tell you three things you're already doing right. Most founders have never had anyone qualified say that to them.
The Agency Cash Flow Forecast
Value $2,400A 13-week cash flow forecast, built with you on your real numbers and wired for how agencies actually get paid — retainers, deposits, Net-30 and Net-60, contractors on their own timelines. Not a template you'll abandon by Friday. Yours to keep and run every week.
The Plain-English Decoder
Value $250Every number that runs your agency, explained in language that makes sense — so you stop nodding along in conversations about your own business.
The Friday 15
Value $350The fifteen-minute weekly rhythm that keeps your view alive long after we finish. This is what makes it stick.
2 Weeks of Founder Support
Value $600When the Sprint ends, I don't disappear. For a fortnight afterwards I'm on the other end of an email — because the real questions tend to arrive once you start using it.
Total value: $4,350
Included in your $2,500 Founder's View Sprint.
The Payroll-Proof Promise
Finish the three weeks and if you can't sit down, see your whole financial position, and understand what it's telling you — we keep going, at no extra cost, until you can.
A quiet next step
Tired of running on gut feel and the 11pm math?
I take on three Founder's View clients a month, because each one is hands-on and built around you — so there are only ever a few openings at a time.
Book a call. We'll start with the three things you're already doing right, and you'll know quickly whether this is for you. No pressure either way.
Three openings per month. No obligation on the call.